Hey, I’m Michelle!
I help brands and businesses take their ideas to the right consumer, at the right time, with the right story.
UIDE Powered by Arizona State University
At UIDE, I led marketing for 35+ undergrad and online programs, helping students discover their dream careers through strategic campaigns and cross-team collaboration- all during the university’s transition to an ASU-powered model.
Snippets of my work
Colors Denim and Colors Home
At Expormoda, I helped bring the Colors Denim brand to life, planning photoshoots, crafting scroll-stopping content, and making sure campaigns looked as good online as they did in-store. From model wrangling to boosting web traffic, I turned fashion chaos into creative magic and helped the brand shine in Ecuador’s style scene.
Shapes Fitness Centres
As Social Media Manager at Shapes Fitness Centres, I create trend-savvy content and seasonal campaigns across six locations, think newsletters, Instagram reels, and feel-good fitness vibes. I’m also the friendly voice behind the DMs, turning questions into connections and helping people fall in love with movement (just like I did!).
